Consumer behavior 1 Consumer behavior 2 Consumer behavior 3 Millennials as consumers 1 _______as likely to talk about brand or product over social media, 2________as likely to blog about it. 4________as an important tool to make a purchase decision. 5________as likely to to reference peer review on products before buying them. A generation of researchers. More than 6________ more likely to make price comparison. Companies In the past: Taking a 7______ approach Today: Taking a 8______ approach 3 companies connect with consumers on ________ / Not charge premium __________