As an ecological approach to Translation Studies, Eco-translatology views translation as an entire translational eco-system, and focuses on the relationship between the translator and this translational eco- environment. A translational eco-environment is construed as a highly integrated entity that comprises the actual text, the cultural context and the human agents, as well as other tangible and intangible ingredients. In Eco-translatology, translation activities are described and interpreted in terms of such ecological principles as holism, relevance, dynamics, balance and harmony, together with ecological aesthetics. Some elements of classical Chinese or Oriental philosophies and cultural quintessence are projected in this nascent approach.