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Too Dangerous for College
On Tuesday, the Associated Press reported that beer maker Anheuser - Busch has scaled back a promotion called" Fan Cans" in which the company targeted college students by painting cans of Bud Light in school colors. (46) In response, the company agreed to stop selling the special - edition cans where colleges objected.
A number of colleges had complained about the campaign, on the grounds that, among other things, it sends the wrong message about drinking. "We think it’s an ill - conceived and inappropriate campaign that runs counter to our collective efforts to combat underage drinking. "a spokesman for Boston College told the Associated Press.
On its face, restricting the ability of beer makers to target college students directly seems like a fine idea. After all, the logic seems to go, these people are old enough to be away from home, but not quite old enough to make responsible decisions. (47) If we’re going to treat college kids like kids, then beer isn’t the only product that ought to have its marketing wings clipped by those who know what’s best. Actually there is a list of products that get marketed to college students every day all across the country, such as cigarettes.
Last year, the American Lung Association reported that after 1998, when the tobacco industry signed an agreement with 46 states that restricted tobacco advertising, the industry began targeting college students by spending more money on promotions in bars and nightclubs where those students spendtime. (48)
Moreover, those promotions seem to work. (49)
Should society be concerned about Big Tobacco targeting college kids You bet: according to the AIA, fully half of occasional college smokers were still smoking four years later.
Smoking is arguably as dangerous to students’ well - being as alcohol. (50) If we’re going to be paternalistic(家长式作风的) ,let’s at least be consistent.
A. But if college students aren’t quick -witted(机敏的) enough to see past colored beer cans, call we really trust them to navigate the slick(狡猾的)marketing campaigns of other dangerous products
B. Yet all of them are marketed at college students.
C. Anheuser- Busch got a push from the Federal Trade Commission, which was "concerned that cans will be marketed to fans under the legal age of 21. "
D. It is more dangerous for college students nowadays than previous years.
E. According to a 2004 paper by researchers at Harvard, students who were exposed to those promotions were more likely to smoke than those who didn’t.
F. In a 2000-2001 survey, students at 115 of the 119 schools studied said they saw tobacco promotions at a bar or nightclub.

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