Most managers make decisions under conditions of risk. and the managers at Super Drinks are no exception. With 10 percent of the domestic soft-drink market under its (19) the company has now (20) its horizons and moved into the wine industry.
Having (21) ＄110 million buying the Taste Wine corporation. Super Drinks are currently in the process of (22) to the wine business the same tools that have made coke a popular soft drink in the world -- money, muscle and marketing. The firm is trying to (23) its newly acquired wine business to the soft-drink mold that has proved (24) .
Can Super Drinks make this (25) pay off The company is optimistic. For example. while Taste grossed only ＄65 million the year it was (26) , Super Drinks’ executives believe it will gross over ＄1 billion by the end of the 2010s. nearly 15 times Taste’s current (27) . On the other hand. there are several things that Taste has going for. One is the Super Drinks’ money and management expertise that are available for this wine (28) The other is that while Taste, in the past, (29) only the New York table wine business and produced sweeter wines that (30) less than 10 percent of the domestic market, the Taste wine brand was the most commonly (31) of all. Building on these (32) , the management hopes to. via effective decision making, make Taste wine almost as (33) as Super Drinks.

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