单项选择题
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g, posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers—where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products.
The main methods of sales promotion are:
Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price.
Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls).
Discount vouchers—a voucher (like a money off coupon).
Free gifts—a free product when buy another product.
Point of sales materials—e.g, posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there.
Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers.
Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers—where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products.
Generally speaking, sales promotion aims to ______.
- A．win as many customers as possible
B．start a personal selling process
C．sell some cheap products to customers
D．distinguish potential customers
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They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit.
A．顾客此前回访这个地方的时候花了大量的时间来和零售商谈判应领的折扣。
B．这种卡根据顾客上次购买时所花的钱为其打折，促使他们再回到该零售商处购物。
C．这种卡按照顾客上次回访时所购货物为其打折，也鼓励客户到零售商处按折扣购物。
D．这种卡按顾客上次来访时所购货物为其打折，从而鼓励客户再到该零售商处购物。
E．顾客此前回访这个地方花了大量的时间来寻找购物处并领取折扣。 -
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All of these activities can be done from the comfort of your home or laptop: any time, any place.
A．当你从家里使用手提电脑感觉很爽的时候，你就什么事情都可以干了，部分时间和场合。
B．只要能够不受时间地点的限制舒服地使用家用电脑或手提电脑，所有这些活动都能完成。
C．如果用家用电脑或手提电脑进行操作，所有的活动都十分惬意，何时何地都如此。
D．所有这些活动都可以在家里或手提电脑上舒服地完成，任何时候，任何地方都行。
E．所有这些活动都可以通过家用电脑或手提电脑而舒服地完成，在任何时候，任何地方。 -
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The first sentence in this passage most probably means that ______.
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B．no one cares about what you have learned
C．personal networking is more important than knowledge
D．you should tell people who you know and what you know
